eCommerce Insights and Performance Excellence Lead

eCommerce Insights and Performance Excellence Lead

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Rol rapporteert aan:

Commercial Director, Northern Europe

Locatie:

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Werklocatie:

Hybride

Wat je gaat doen

eCommerce Insights & Performance Excellence Lead (L26)

Role Purpose

Own eCommerce performance intelligence across Northern Europe, translating data into sharp commercial decisions that accelerate Net Trade Sales (NTS), improve ROI, and embed a high‑performance, insight‑led culture across customer and functional teams.

This role acts as the commercial performance engine for eCommerce—connecting financials, execution and digital shelf excellence to drive sustained growth with customers.

Reporting line: eCommerce Director, Northern Europe
Scope: Pureplay (Amazon, The Hut Group, Ocado), Omnichannel (Tesco.com, Boots.com etc.) with input into EMEA‑level reporting and initiatives.

Key Accountabilities

1. Performance & KPI Ownership

• Own the Northern Europe eCommerce performance framework, defining a clear set of financial, executional and digital shelf KPIs across NTS, eNTS%, GP, EPOS, Market Share and Digital Shelf scores.
• Track performance against NE eCommerce OKRs, highlighting risks, opportunities and corrective actions with pace and clarity.
• Establish robust performance review cadence (e.g MBR), ensuring insights translate into clear actions and follow‑up.
• Track and analyse omnichannel customer P&L, enabling data‑driven prioritisation of investments and resources.

2. Commercial & Category Insights

• Lead continuous analysis of eCommerce campaigns and activations, including ROI measurement and retail media benchmarking, to inform future investment decisions.
• Act as the commercial insights lead for Amazon AVN, shaping 1–3 year business plan building blocks and in‑year course correction.
• Partner with Publicis and internal Retail Excellence teams to deliver actionable insights that support JBPs, AVNs and customer negotiations.
• Lead analysis of portfolio optimisation (PMPI, Spike, bundles, NPD and new portfolio initiatives) to support RGM strategy and margin delivery.
• Identify category growth opportunities through customer journey improvements, search, taxonomy and branded execution.
• Proactively share insights with EMEA and support regional initiatives that drive commercial excellence.

3. Digital Shelf & On‑Site Excellence

• Own performance analysis and reporting of the digital shelf using NIQ and other tools, delivering proactive and actionable insights to stakeholders.
• Define data‑led prioritisation frameworks for digital shelf improvements in line with commercial and customer priorities.
• Set performance direction for Digital Shelf strategy across Core and Spike brands/SKUs, underpinned by clear data rationale.
• Lead onsite performance audits across key levers (search, taxonomy, content, A+ usage).
• Act as the data‑level owner for digital shelf suppliers, ensuring data accuracy, benchmarking consistency and scoring robustness.
• Lead local set‑up and integration of new digital shelf suppliers.

4. Data, Tools & Capability Building

• Develop and maintain a robust single source of truth for eCommerce performance, including automated EPOS and NTS reporting.
• Track and analyse performance across customers and channels, ensuring clarity, consistency and transparency of data.
• Build tools, dashboards and visualisations that translate complexity into clear commercial insight.
• Empower stakeholders to self‑serve standard data through training, guidance and clear governance of dashboards and tools.
• Champion a data‑driven, test‑and‑learn mindset, embedding analytical thinking into everyday commercial decisions.

5. Category & CBI Collaboration

• Own identification of market share trends (growth and decline), diagnosing root causes and recommended corrective actions.
• Identify must‑win opportunity areas and support CDMs in the development of BIC strategy.
• Lead compelling eCommerce data storytelling for Commercial Directors, Media and Brand teams to support investment cases and decision making.
• Work closely with CBI and Category teams to align insights and strengthen cross‑functional impact.

Success Looks Like

• eCommerce performance data is trusted, visible and used consistently to drive investment decisions.
• Improved ROI across retail media, ecommerce and digital shelf initiatives.
• Sharper digital shelf execution translating into tangible NTS and share growth.
• A step‑change in data confidence & reporting, pace of decision‑making and performance ownership across Northern Europe.

Qualifications & Experience

• Master’s degree (preferred) in Marketing, Finance, Information Technology or another analytical/business discipline.
• 5+ years’ experience in eCommerce, digital analytics, commercial insights or performance excellence roles.
• Proven ability to translate complex data into clear, actionable commercial recommendations for senior stakeholders.
• Strong balance of analytical capability (“numbers‑driven”) and strategic thinking, with a bias for action.
• Self‑starter with an entrepreneurial mindset, comfortable operating with ambiguity and pace.
• Strong stakeholder management skills; able to influence without authority in cross‑functional environments.
• Advanced Microsoft Office skills, particularly Excel and PowerPoint.
• Experience building dashboards and visualisations using BI tools (Tableau, Power BI or similar).
• Solid understanding of key data suppliers (e.g. Dunnhumby, IRI, Nielsen, NIQ).
• Excellent project management and prioritisation skills in a fast‑paced, evolving environment.
• Passion for eCommerce, digital media and emerging technology trends.
• Fluent English.

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