Group Shopper Marketing, General Trade

Group Shopper Marketing, General Trade

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Director - Customer Marketing Group

Locatie:

Asia Pacific, India, Maharashtra, Greater Mumbai

Werklocatie:

Volledig ter plaatse

Wat je gaat doen

This role will focus to build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for General Trade Retail Environment (RE).

• Develop 5P strategies across retail environments (REs), annual and quarterly plans based on Category and Brand Strategies Robust RE, shopper Customer insights.
• Ensure profitability goals are met by optimizing overall shopper investments
• Provide input on retailer perspective in commercial process.
• Develop team capability
• Build shopper-based store execution, competition understanding and selling strategy as well as organizational capability for Self-Care portfolio

Key Responsibilities:

• Build Go to market roadmap for General Trade RE (Chemist, Grocer, Cosmetic & Other REs) for next 3 years
• Deliver India Consumer NTS, GP, TIE targets
• Shape organization’s understanding of General Trade shoppers across All Franchises (Baby, Sanpro, Skin, Oral, Self Care) and strengthen shopper marketing fundamentals on business
• Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
• Prepare CD brand objectives and plans as per Annual and Quarterly Operating plans. Develop Quarterly Activity and Promotion activity grid across REs
• Develop RE strategy and 5Ps on RE customer and shopper expertise/insights
• Identify, prioritize Shopper/RE Insights across REs (to be the expert in the RE) Understand key competitor activity Across RE
• Stay on top of key competitor activity for GT RE across franchises
• Deliver General Trade RE business sales target
• Hold together Sales forecast for RE Franchise across Franchise. Work with frontline and supply chain on forecasting and BTL plans to minimize forecasting errors and maximise OTIF-D
• Work with finance to forecast and reconcile gross to net and other trade investments
• Develop robust RE Business analysis. (e.g.SOM, Distrib.) to be the expert on the business by RE
• Input in the Innovation process for Self-Care and develop Go to Market strategy for New Product Launches
• Bring Customer/Retailer perspective in commercial process
• Develop 5P’s communication tools to sales Team to execute the plans
• Responsible for 5P’s tracking, for continuously monitoring and work with CDT for corrections when needed

What we are looking for  

• MBA in Sales & Marketing
• Minimum 4-6 years of work experience in FMCG/Food Industry preferably exposure to Self-Care / OTC / Health Care Products and from Premium B-School

What’s in it for you 

• Competitive Benefit Package
• Paid Company Holidays, Volunteer Time & More!
• Learning & Development Opportunities

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process. 

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.  

Als u een persoon met een handicap bent, kijk dan op onze pagina Hulp bij handicap voor informatie over het aanvragen van een accommodatie.