HCP Lead for Japan Oral Care

HCP Lead for Japan Oral Care

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Head of Marketing & Baby Lead

Locatie:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Werklocatie:

Volledig ter plaatse

Wat je gaat doen

·        HCP Strategy & Engagement

·        Develop and execute a comprehensive HCP marketing strategy to drive Listerine advocacy and recommendation among dentists, hygienists, and related oral care professionals.

·        Translate clinical evidence and brand strategy into compelling HCP value propositions.

·        Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

 

·        Scientific Communication & Content Development

·        Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

·        Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

·        Champion evidence-based messaging that differentiates Listerine in disease prevention, oral health outcomes, and daily patient care.

 

·        Advocacy & KOL Management

·        Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

·        Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

·        Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

 

·        Campaign & Activation Excellence

·        Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

·        Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

·        Track performance and continuously optimize programs based on insights.

 

·        Insights, Analytics & Performance Management

·        Leverage market research, HCP insights, and performance data to inform strategy and execution.

·        Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

·        Regularly evaluate ROI and recommend course corrections to maximize impact.

What we are looking for

Required Qualifications

·        Bachelor’s degree or equivalent in Marketing, Business Administration, Life Sciences, or a related field.

·        5–8 years of experience in HCP marketing, healthcare, pharma, medical devices, or consumer health preferably within healthcare or related industries.

·        Proven ability to lead and manage marketing teams and cross-functional projects.

·        Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.

·        Good command of written and spoken English, with the ability to communicate confidently to internal stakeholders, and regional/global teams.

Desired Qualifications

·        Proven track record in building HCP advocacy and recommendation

·        Experience working cross-functionally with Brand Marketing, Medical, Regulatory teams, and Sales

·        Exposure to oral care, FMCG healthcare, or dental categories is strongly preferred

·        Strong understanding of HCP behavior and decision-making

·        Ability to translate science into impactful marketing stories

·        Strategic thinking with strong executional rigor

·        Excellence in stakeholder management and cross-functional leadership

·        Data-driven mindset with strong analytical skills

·        High standards for compliance, ethics, and scientific integrity

 What Success Looks Like

·        Increased HCP advocacy and recommendation for Listerine

·        Strong relationships with influential HCPs and KOLs

·        High-quality, credible scientific communication

·        Measurable impact on brand performance and professional endorsement

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