Head of Integrated Retail Media

Head of Integrated Retail Media

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Head of Media US

Locatie:

North America, United States, New Jersey, Summit

Werklocatie:

Hybride

Wat je gaat doen

The Head of Integrated Retail Media will lead the development and execution of Kenvue’s U.S. retail media strategy across key retail partners, translating brand and commercial priorities into high-impact, data-driven media programs that accelerate omnichannel growth.

Key Responsibilities

• Lead the development and execution of integrated retail media strategies across key retail partners (e.g., Amazon, Walmart, Target, and emerging Retail Media Networks) to drive traffic, conversion, and revenue growth

• Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans, ensuring strong alignment with broader marketing and sales objectives

• Support the evolution of Kenvue’s retail media operating model, helping to define best practices, ways of working, and cross-functional coordination across internal teams and agency partners

• Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets

• Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness and continuously optimize based on insights

• Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms

• Identify and pilot innovative retail media opportunities, including new formats, platforms, and technologies, to enhance campaign effectiveness and drive competitive advantage

• Collaborate with external partners (retailers, agencies, media platforms) to ensure best-in-class execution and unlock new capabilities and co-investment opportunities

• Serve as a key thought partner to senior stakeholders, providing insights and recommendations to inform retail media investments and strategies

• Lead and develop a high-performing team, fostering strong capabilities in retail media planning, analytics, and execution

What we are looking for

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field

• 12+ years of experience in retail media, digital marketing, eCommerce, or integrated media roles

• Proven experience developing and executing retail media strategies across major retail media networks (e.g., Amazon Ads, Walmart Connect, Target Roundel)

• Strong ability to translate brand and commercial objectives into effective retail media activation plans that deliver measurable business results

• Solid understanding of omnichannel marketing and the role of retail media within the broader media ecosystem

• Experience managing media budgets and optimizing investments based on performance data and business priorities

• Strong cross-functional collaboration skills, with experience working in matrixed organizations and influencing stakeholders across Brand, Sales, and eCommerce

• Analytical mindset with the ability to leverage data, insights, and measurement frameworks to drive decision-making and continuous improvement

• People leadership experience, with a track record of developing talent and fostering high-performing teams

• Ability to manage multiple priorities in a fast-paced, ambiguous environment with resilience and results-driven approach

Desired Qualifications

• MBA or advanced degree preferred

• Experience within a CPG or consumer health organization, particularly in categories with strong retail dependence

• Familiarity with retail media measurement approaches, attribution models, and evolving industry trends (e.g., closed-loop measurement, first-party data strategies)

• Experience working with or within an agency operating model, including managing external partners

• Comfort operating in a fast-paced, evolving environment with ability to adapt and scale new capabilities

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what's in it for you

$190,825.00 - $269,400.00

Hierbij wordt rekening gehouden met een aantal factoren, waaronder de werklocatie, de vaardigheden, ervaring, opleidingsniveau van de kandidaat & andere werkgerelateerde factoren.

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