Head of US Consumer Experience

Head of US Consumer Experience

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Head of Commercial Operations

Locatie:

North America, United States, New Jersey, Summit

Werklocatie:

Hybride

Wat je gaat doen

In this role you will drive executional excellence to boldly grow our share of everyday care as the owner of our integrated digital experience across our portfolio of iconic brands.  You will lead a team to create and curate integrated, multi-channel experiences that intercept the consumer journey and engage consumers consistently across touchpoints including web, mobile, social, CRM, and retailer.com. You will deliver seamless, integrated and personalized consumer experiences and brand messaging across channels that drive engagement metrics in line with brand strategies and customer expectations that fuel sales, share, household penetration and profit goals.

The person in this role will partner closely with our Brand Growth teams to translate brand strategies and consumer journey maps into a consumer experience map that identifies key digital touchpoints that intercept moments that matter.  They will lead product ownership of the associated digital experiences including web, mobile and CRM, developing product roadmaps to deliver against defined success criteria.  Additionally, they will coordinate with the Brand Growth and Media teams to synchronize product roadmaps with brand social calendars and integrated media plans, aligning on content and creative needs.  Their teams will partner with Technology and Data in integrated high-performing agile product teams to deliver the experiences and work with our data and analytics team to measure performance and establish the practices and behaviors to drive continual optimization against success criteria.

Additionally, this person will oversee digital shelf teams to seamlessly extend our digital experience to retailer sites.  They will be responsible for establishing a performance model that optimizes digital shelf performance to drive organic traffic and page conversion.  Their team will partner with Brand Growth teams to identify content needs for NPI and customer-facing Omni and Shopper marketing teams for customer specific requests while working to assess current performance and analyze trends to identify areas for performance optimization. 

As a key strategic and organizational leader, this leader is expected to connect with Brand Growth and Customer Development partners to shape brand and customer strategies. Data-driven and highly analytical, they are expected to identify opportunities to drive improved marketplace performance relative to competition.  We are looking for a candidate that is a strong organizational leader with demonstrated digital and marketing acumen, eCommerce experience, and general commercial fluency.  They must be a creative problem solver, capable of driving multiple initiatives and priorities simultaneously while leading and developing high-performing teams.  They need the ability to influence partners to think big and deliver on organization-wide goals with a stellar ability to drive change. The person in this role will regularly assess the external landscape, connecting with global and regional internal partners, consulting and agency partners, retail customer partners and industry experts to stay up to date on the latest consumer and customer insights, industry trends, competitive strategy, and emerging capabilities to proactively evolve and develop our organizational capabilities and equip us to remain competitive.

The Head of Consumer Experience will lead, mentor, and develop a team of more than 20 digital experts.

To succeed in Kenvue a leader must embrace an outside-in focus, owner mindset and daring spirit while living into our values in pursuit of our purpose to “Realize the extraordinary power of everyday care.”

In this role you will:

• Own our overall digital Consumer Experience across brands, delivering seamless and personalized digital experiences that delight consumers.
• Translate brand strategies and consumer journey maps into brand experience maps and define critical digital touchpoints.
• Develop digital product strategies and roadmaps across web, mobile and CRM.
• Partner with Brand Growth and Media teams to integrated CX roadmaps, social calendars and media plans to seamless integrate experience and coordinate content needs.
• Partner with Technology and Data to deliver digital experiences.
• Partner with customer-facing Omni and Shopper marketing teams to deliver digital shelf content that drives organic traffic and conversion and fuels eCommerce performance.
• Deliver best-in-class conversion rates across platforms, elevate brand equity, drive consumer loyalty and LTV, generate first-party data.
• Foster influential relationships with consulting and agency partners, retail customer partners and industry experts.
• Establish ways of working, processes, practices rituals and behaviors within and across teams to ensure high performance.
• Lead, coach and develop a high-performing team digital experts.
• Partner with data, analytics and insights teams to ensure appropriate measurement is in place to monitor, evaluate and optimize performance across the experience.

What we are looking for:

Required Skills:

• A minimum of a bachelor’s degree or equivalent is required, preferred area of study in Business, Marketing or Technology.
• A minimum of 15+ years of relevant experience, including product ownership, brand marketing, digital marketing, eCommerce or related field with a deep understanding of Consumer Experience.
• Experience leading Consumer Experience design and delivery for CPG, FMCG or related businesses.
• Experience managing large teams of digital experts.
• Experience with website, CRM, mobile apps and digital shelf management.
• Ability to define and set critical metrics for measuring program effectiveness. Ability to turn complex data and insights into easily understood data stories.
• Experience managing large-scale budgets to deploy investment against commercial outcomes.
• Able to use learning tools optimally to support decision making, e.g., A / B testing and experimentation
• Strong intellectual curiosity and entrepreneurial approach with the ability to work in a rapid and iterative development environment.
• Self-starter with interpersonal, leadership, and collaborative skills to work effectively with multiple cross-functional teams and to influence at all levels of the organization.
• Demonstrated leadership skills with the ability to develop followership and grow and develop high-potential talent.

Preferred Skills:

• P&L Leadership
• Agile/SCRUM experience
• Content strategy and development
• Media planning and activation
• Consumer insights
• Experience design
• Data and analytics

what's in it for you

$214,200.00 - $302,400.00

Hierbij wordt rekening gehouden met een aantal factoren, waaronder de werklocatie, de vaardigheden, ervaring, opleidingsniveau van de kandidaat & andere werkgerelateerde factoren.

Kenvue is er trots op een werkgever te zijn die gelijke kansen biedt. Alle gekwalificeerde sollicitanten komen in aanmerking voor een baan op basis van verdienste, ongeacht ras, huidskleur, religie, geslacht, seksuele geaardheid, genderidentiteit, leeftijd, nationale afkomst of beschermde veteranenstatus en worden niet gediscrimineerd op basis van handicap.