Lead, HCP US Rogaine Activation

Lead, HCP US Rogaine Activation

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Senior Director HCP Marketing Neutrogena

Locatie:

North America, United States, New Jersey, Summit

Werklocatie:

Hybride

Wat je gaat doen

The Lead, HCP US Rogaine Activation will lead strategy and execution to strengthen Rogaine’s position as the standard of care for hair regrowth among HCPs. This role is responsible for supporting sales staff through developing and enhancing sales materials, managing trade shows and conferences, and evaluating marketing programs to drive dermatologist recommendations. This role bridges clinical credibility and modern brand marketing, translating science into compelling, compliant education and engagement.

Key Responsibilities

HCP Strategy & Brand Leadership

• Own the HCP marketing strategy for Rogaine, aligned with brand vision, clinical evidence, and long-term growth objectives

• Translate clinical data into clear, credible, and approachable messaging that builds trust and drives recommendation

• Serve as brand steward ensuring scientific rigor, integrity, and consistency across all HCP touchpoints

Scientific & Clinical Communication

• Develop and manage HCP educational channels, including leave-behinds, digital assets, peer-to-peer content, and congress materials

• Partner with Medical Affairs to ensure accuracy, compliance, and appropriate use of claims and amplification of science.

• Lead creation of mechanism of action, efficacy, and regimen adherence storytelling grounded in evidence with HCP agency.

Field & Sales Enablement

• Partner with sales leadership to develop field tools, training materials, and selling stories that resonate with HCPs

• Support launch planning, detailing strategy, and ongoing optimization of sales materials

• Gather and synthesize field feedback to continuously improve HCP engagement

External Engagement & Thought Leadership

• Support KOL engagement, advisory boards, conferences and educational initiatives in partnership with the Professional Affairs team.

• Partner on congress strategy, symposia, and professional education programs

• Monitor competitive landscape and emerging science to inform innovation and messaging

Cross-Functional Leadership

• Collaborate closely with Upstream HCP, Consumer Marketing, Medical, Regulatory, Legal, Contract HCP Sales, Market Research, and Digital teams

• Lead agency partners (creative & media) to deliver best-in-class HCP creative and education

• Manage timelines, budgets, and KPIs for HCP initiatives

What we are looking for

Required Qualifications

• A minimum of a Bachelor’s degree or equivalent in a relevant field.

• A minimum of 5-6 years of progressive experience in sales support, marketing, or related roles within the healthcare or consumer products industry.

• Strong analytical skills with the ability to interpret market research and sales data to inform strategic decisions.

• Proven experience in coordinating trade shows, conferences, and other promotional events.

• Excellent communication and presentation skills to effectively support sales teams and engage stakeholders.

• Ability to manage multiple projects simultaneously with strong organizational skills.

• Candidates must demonstrate critical thinking skills, have strong negotiation skills, be able to work in a team environment, and be customer/market oriented.

• Self-starter, ability to work effectively within a fast-paced, rapidly evolving, highly

• complex, matrixed environment is required.

• Ability to influence key partners with ideas that build value is preferred.

Desired Qualifications

• Proven expertise in crafting and executing innovative HCP activation strategies that effectively influence prescribing behaviors and brand loyalty.

• Strong analytical mindset with the ability to translate complex healthcare data into actionable insights and compelling narratives for diverse professional audiences.

• Exceptional communication and interpersonal skills to build trusted relationships with key opinion leaders, healthcare providers, and internal teams.

• Demonstrated leadership capabilities with a passion for mentoring and driving collaborative success in a fast-paced, evolving healthcare environment.

• Demonstrated capability to develop and enhance sales support materials based on research insights.

• Experience in product development feasibility studies and competitive market analysis.

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what's in it for you

$110,500.00 - $156,000.00

Hierbij wordt rekening gehouden met een aantal factoren, waaronder de werklocatie, de vaardigheden, ervaring, opleidingsniveau van de kandidaat & andere werkgerelateerde factoren.

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