Marketing Director, Brand Growth

Marketing Director, Brand Growth

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Head of Brand Growth, Self Care & Essential Health

Locatie:

North America, Canada, Ontario, Toronto

Werklocatie:

Hybride

Wat je gaat doen

Kenvue Canada's corporate office is currently located in Markham, ON but is scheduled to move to North York (Yonge and Sheppard area) in or around Q3 2026.

Reporting to the Head of Brand Growth, the Marketing Director, Brand Growth is a strategic leadership role, leading an outside-in focused and consumer first marketing team, responsible for delivering against our strategic, operational and financial goals for their respective brands. This role requires the ability to drive accelerated brand growth, build and lead high-performing marketing teams, and manage end-to-end brand strategies. They will lead collaboration between cross functional teams, including creative and media agency partners, sales, supply chain, customer strategy, finance, regulatory and legal to enhance market penetration. Mentoring and developing the team is an essential part of the role along with crafting succession plans and career paths with each individual on the team. The individual will also sit as a core member of the Marketing Leadership Team.

Key Responsibilities:

 Planning & Portfolio Strategy:

• Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise’s strategic plan

• Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise & cross-functional teams

 

Brand Equity Development, Consumer Communication and Media strategy:

• Lead all aspects of the development & execution of innovative brand marketing plans, impactful activations and omni-channel solutions

• Lead development and execution of best-in-class digital media plans

• Use real-time data to optimize performance, monitor competitive environment & identify new growth opportunities

• Drive integration of activations to enable flawless execution of plans

• Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints

P&L / Financial Management:

• Set & optimize investment strategies across all lines of P&L to deliver brand contribution & NTS goals

• Identify Revenue Growth Management opportunities to create efficiencies & unlock profitable growth

• Continually track and optimize returns on all investment decisions, balancing risks, opportunities & trade-offs across the P&L

External Partnership / Joint Value Creation:

• Build strategic partnerships with agencies & vendors to keep pace with evolving consumer trends, attitudes & behaviours

• Be at the forefront of the evolving consumer healthcare landscape to identify capabilities, health stakeholders, and channels required to win in marketplace

• Support partnership development with Retail Customers to create joint value for Consumers, Customers and Kenvue

• Partner with Global and local Health Care Practitioner team on brand specific healthcare marketing strategies.

• Champion supply chain initiatives to ensure high customer service levels and unlock consumer/customer value across full portfolio of SKUs

Talent & Culture Management:

• Establish a values-based culture of speed, agility & continuous experimentation within the cross-functional franchise team

• Provide clear direction, coaching, feedback, and performance management to and through subordinate team members

• Build a high performing team of direct & indirect reports, including recruitment, development and retention of critical talent

• Influence and navigate the enterprise to clear organizational obstacles, support team objectives & develop pipeline of future leaders

What We Are Looking For

Required Qualifications

• A minimum of a Bachelor's degree is required; an MBA or equivalent degree is preferred.

• A minimum of 10 years of progressive Consumer Packaged Goods (CPG) marketing/commercial experience is required.

• Must have demonstrated success with direct people management.

Desired Qualifications

• Demonstrated track record of marketing leadership, including digital and performance marketing, creative development, new product, and strategic plan development.

• Coaching/mentoring skills to develop others. Building strong partnerships with external agencies (creative and media), cross-functional partners locally and globally, as well as stakeholders and customers

• Strong business and financial acumen; proven track record in managing P&Ls, financials and budgets.

• Strong collaboration & communication skills.

• Navigating ambiguity & complexity to drive outcomes by being comfortable with risk.

• Demonstrated ability to influence cross-functional and senior management to impact decision-making.

• Servant leadership by demonstrating the ability to relinquish responsibility and allowing authority to come from all angles.

• Track record in identifying winning consumer insights, growth opportunities & priorities, and influencing alignment to deliver growth plan.

• The ability to think analytically and strategically to understand complex or ambiguous problems or issues.

• Experience working with Legal, Regulatory, IT, and Global partners.

• The role may require up to 10% business travel: 1 – 2 times per quarter.

What’s In It For You

• Competitive Benefit Package

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Network

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

 

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Als u een persoon met een handicap bent, kijk dan op onze pagina Hulp bij handicap voor informatie over het aanvragen van een accommodatie.