MY Senior Shopper Marketing Manager - Baby Care

MY Senior Shopper Marketing Manager - Baby Care

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

MYSG Shopper Marketing Lead - Essential Health & Skin Health

Locatie:

Asia Pacific, Malaysia, Selangor, Petaling Jaya

Werklocatie:

Hybride

Wat je gaat doen

The Senior Shopper Marketing Manager is responsible for three main pillars includes identifying category growth opportunities, converting brands priorities into category plans and execution frameworks to deliver sales growth.

Key Responsibilities

• Develop and execute innovative shopper marketing strategies that drive sales and brand awareness and visibility in-store.
• Initiate Category growth opportunity and own end-to-end priority projects in specific Category.
• Manage Category priority, activity grid and new product listing with execution excellence.
• Analyze customer and shopper data and insight and turn it into actionable strategies.
• Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.
• Monitor and manage investment within allotted shopper marketing budget.
• Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.

Core competencies required for this role:

• Strategic thinker with experience creating comprehensive Category plans.
• Strong end-to-end execution from marketing strategy to in-store execution.
• Outstanding communication and problem-solving skills/ team player.
• Good relationship builder among multi departments.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent in Marketing, Business Administration or a related field.
• Minimum 6-8 years’ experience in trade/shopper marketing.
• Competent in Retail Audit / Egg (Dunhumby) / Kantar / Winsight.
• Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
• Results-oriented, tenacious and resilient, self-motivating and driven to achieve even when faced with obstacles.
• Strong presentation and communication skills, both written and oral (in English) with at least one other language preferred.
• Computer literacy in MS Office.

Who are you

• Proven ability to translate complex consumer insights into compelling shopper marketing strategies that drive measurable results.
• Strong proficiency in data analytics tools and shopper behavior research methodologies to inform innovative marketing decisions.
• Proven experience in coordinating trade shows, conferences, and promotional events.
• Proficiency in market research methodologies and data analysis tools.
• Detail-oriented with strong organizational and report-writing capabilities.
• Exceptional communication and collaboration skills to effectively partner with diverse teams and external stakeholders.
• A passion for retail innovation and a keen eye for emerging trends that can be leveraged to enhance shopper engagement.

What’s in it for you

• Competitive Benefit Package*       
• Paid Company Holidays, Paid Vacation, Volunteer Time, & More!       
• Learning & Development Opportunities        
• Employee Resource Groups         
• This list could vary based on location/region

       

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

       

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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