Senior Brand Manager, Rogaine US

Senior Brand Manager, Rogaine US

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Head of Rogaine US & Global

Locatie:

North America, United States, New Jersey, Summit

Werklocatie:

Hybride

Wat je gaat doen

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals. They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities

• Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.

• Achieve sales, consumption, and share objectives

• Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P&L.

• Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.

• Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.

• Leads cross-functional teams that may include R&D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.

• Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.

• Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.

• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

• Ability to lead cross-functional, diverse teams through a complex business environment.

• Ability to manage a complex portfolio.

What we are looking for

Required Qualifications

• A minimum of a bachelor's degree in Marketing or a business-related field is required.

• A minimum of 8 years of business experience is required.

• A minimum of 5 years of progressive commercial experience is required.

• Marketing or sales experience in a Consumer Packaged Goods environment is required.

• Previous people management experience is required.

• Previous agency management experience is required.

• Requires up to 20% domestic travel.

• Candidate must have superior leadership skills. Demonstrated track record of successful business results and new product launch experience is required.

• Experience through different product life cycles (mature brand, new launch, turnaround).

• P&L/financial management and business/strategic planning experience are required.

what's in it for you

$153,850.00 - $217,200.00

Hierbij wordt rekening gehouden met een aantal factoren, waaronder de werklocatie, de vaardigheden, ervaring, opleidingsniveau van de kandidaat & andere werkgerelateerde factoren.

Kenvue is er trots op een werkgever te zijn die gelijke kansen biedt. Alle gekwalificeerde sollicitanten komen in aanmerking voor een baan op basis van verdienste, ongeacht ras, huidskleur, religie, geslacht, seksuele geaardheid, genderidentiteit, leeftijd, nationale afkomst of beschermde veteranenstatus en worden niet gediscrimineerd op basis van handicap.