Senior Brand Manager

Senior Brand Manager

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Associate Marketing Director

Locatie:

Asia Pacific, Indonesia, Jawa, Jakarta Raya

Werklocatie:

Hybride

Wat je gaat doen

Kenvue is currently recruiting for: Senior Brand Manager Senior Brand Manager for Worldwide Iconic Brand in Indonesia

This position reports into Head of Marketing and is based at Jakarta head Office.

Who We Are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

What You Will Do As a Senior Brand Manager you will be accountable for overall brand health and fundamentals.You will Lead, manage and coordinates critical processes related to business reviews and planning, marketing plans, portfolio management and development, market research, new product launches, price strategy, business performance tracking, and multi-channel marketing. Manage portfolio, multiple brands which encompasses building marketing core capabilities in the organization, specifically to Baby & Adults Skincare Brand. Lead all aspects of implementation of improvement plans, databases, and other marketing tools. Coordinates with other functions to supervise and analyze market trends, identify insights from the analysis and build impactful plans to further grow the portfolio!

General Roles & Responsibilities

• Managing portfolio range for SKU and brand efficiency, including SKU rationalization and product lifecycle management.

• Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.

• Project management of innovation with cross functional teams - Development and management of current and new product with regulatory, supply chain and agencies

• Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.

• Develop marketing and strategic plans and budgets in conjunction with the Marketing Manager (including innovation, communications, advertising and other activities).

• Review and recommend on business processes and reporting.

• Identifying trends and insights which can lead to new initiatives and growth.

• Review and analyze research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.

• Collaborating with Sales to set promotional initiatives in-market.

• Prepare brand performance and review presentations on a regular basis as required

What We Are Looking For Required Qualifications

• Strong marketing, commercial and New Product Development experience background with more than 6 years demonstrated ability in an FMCG preferably some experience in baby category brands

• Bachelor's degree

• Significant experience in developing strategy, marketing plans and the execution of campaigns

• Highly qualified / skilled in product portfolio management, business strategy, A&P, budgeting, sales forecasting, market research, and P&L analysis, project management

• Demonstrated experience in marketing communication mediums, including digital, social media and social commerce

• Solid analytical skills

• Strong verbal and written communication skills in both Indonesian and English

• Leadership experience, driven with great interpersonal skills and assertiveness, has the ability to manage multiple stakeholders and cross-functional teams,

• Proficient in MS Office programs What’s In It For You

• Competitive Benefit Package

• Learning & Development Opportunities

• Employee Resource Groups Kenvue is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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