Senior Brand Manager

Senior Brand Manager

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Marketing & Execution Lead Egypt & Horn of Africa

Locatie:

Europe/Middle East/Africa, Egypt, Cairo, Cairo

Werklocatie:

Volledig ter plaatse

Wat je gaat doen

Kenvue is currently recruiting for:

Senior Brand Manager – Essential Health

This position reports into Marketing and Execution Lead and is based at New Cairo, Egypt

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Marketing and Execution Lead

Location: New Cairo, Egypt

What you will do

Lead all marketing activities For Essential Health segment from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing an annual business plan, managing new product launches, advertising across both conventional (TVC & Print) and media (Online, social media), PR and BTL. Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities

• Drive brand plans for the segment with objective to grow brand equity, usage, consumption and loyalty to meet business objectives
• Develop annual strategies for the segment’s brands based on brand objective
• Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
• Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.
• Work closely with Sales and Professional teams to develop key customer programs that help to grow
• Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
• Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future and initiatives
• Manage and own the budget, forecasting and optimize spends for effective utilization of the investments
• Implement process improvements

What we are looking for

Required Qualifications

• Bachelor’s degree in business administration
• 5-7 years relevant experience with FMCG/Consumer healthcare in a similar role
• Strong communication and interpersonal skills
• Strong leadership and business acumen
• Work independently who is a good initiator with strong
• Fluent in English and Arabic

What’s in it for you

• Competitive Package
• Learning & Development Opportunities
• Kenvuer Impact Networks

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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