Senior Marketing Manager

Senior Marketing Manager

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

DCL Marketing Director

Locatie:

Asia Pacific, Japan, Tokyo-To, Shibuya

Werklocatie:

Hybride

Wat je gaat doen

The Senior Marketing Manager is responsible for developing and executing strategic and tactical marketing plans, managing cross-functional teams, and driving product innovation and portfolio prioritization for the Dr.Ci:Labo® business. You will lead market analysis, budget oversight, and build strong relationships with key stakeholders to ensure brand integrity and business growth:

Key Responsibilities

• Lead the development and execution of innovative and comprehensive marketing strategies that elevate brand presence, align with business objectives, and drive measurable growth across diverse channels.
• Supervise category growth strategies closely working with each category leader with clear views on the portfolio sufficiency and collaborate with Product Development team on the Product + Commercial innovations.
• Oversee and collaborate with cross-functional teams and external agencies to create, deploy, and optimize integrated marketing campaigns and promotional materials that leverage data-driven insights, emerging technologies, and market trends.
• Analyze market trends, consumer behavior, and competitive landscapes to proactively adjust marketing initiatives, identify emerging opportunities and threats, and ensure sustained relevance and impact of marketing programs.
• Cultivate and maintain strategic partnerships and relationships with key opinion leaders, industry stakeholders, and collaborators to amplify marketing reach, enhance brand reputation, and anticipate market shifts in competitive environments.
• Manage marketing budgets and financial models to maximize ROI, continuously monitor promotional effectiveness, and prioritize investment opportunities through gap analyses and strategic decision-making.
• Mentor, inspire, and provide strategic oversight to a dynamic, high-performing Brand Management team by leading talent management initiatives including coaching, development, performance reviews, hiring, promotions, and fostering a culture of creativity, agility, continuous improvement, collaboration, and accountability.

What we are looking for

Required Qualifications

• Minimum of 8 years of progressive experience in marketing management or related fields, demonstrating increasing leadership responsibilities.
• Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Communications, or a related discipline.
• Proven ability to lead and develop high-performing teams, with strong coaching and mentoring skills.
• Exceptional communication skills, capable of presenting complex insights clearly to diverse organizational levels including senior leadership.

Desired Qualifications

• Exceptional strategic thinking skills with the ability to translate visionary ideas into actionable marketing plans.
• Strong proficiency in leveraging advanced analytics tools and marketing technologies to drive decision-making and innovation.
• Advanced proficiency in data analytics, financial modeling, and marketing research tools to inform strategic decisions.
• Demonstrated leadership excellence in guiding diverse teams through dynamic market landscapes and achieving ambitious targets.
• Demonstrated experience managing cross-functional teams and collaborating with external partners to achieve business goals.
• Strong business acumen with expertise in market analysis, product portfolio management, and competitive strategy.
• Expertise in project management methodologies including planning, resource allocation, risk management, and performance reporting.
• Ability to influence and engage stakeholders at all levels, driving alignment and change management initiatives effectively.
• Commitment to fostering a people-centric culture that values diversity, inclusion, and employee development.
• Proficiency with business software such as Excel, PowerPoint, and Access, and familiarity with marketing automation and CRM platforms.
• Strong problem-solving skills with a focus on process excellence and continuous improvement.
• Outstanding communication and interpersonal skills, capable of influencing stakeholders at all organizational levels.

       

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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