Skin Health Media Lead - AMET

Skin Health Media Lead - AMET

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Medya Başkanı AMET

Locatie:

Europe/Middle East/Africa, United Arab Emirates, Dubai, Dubai

Werklocatie:

Hybride

Wat je gaat doen

Kenvue is currently recruiting for:

Skin Health Media Lead – AMET

This position reports into the Head of Media – AMET and is based in Dubai, UAE.

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Head of Media – AMET

Location: Dubai, UAE

Travel %: 20%

What you will do

The Skin Health Media Lead AMET (Africa, Middle East and Turkey), will be reporting to Head of Media AMET; contributing strategic and operational media planning approach to drive investment effectiveness and efficiency across the cluster, owning operations and accountability of our key strategic media partners and media agency to maximize impact of Kenvue’s media investment.

The role is responsible for accelerating our media capabilities, leading the development of local best practices, and deploying global guidelines to markets and local partners. This requires collaborating closely with local markets, regional/global Media Excellence teams, power partners and media agency.

Duties & Responsibilities:

• Contributes the development of full funnel media strategies (from brief to final plan) and is accountable for executing those plans, alongside the media agency and local brand teams, from audience development tied to category buyers, through to campaign delivery and optimization – inclusive of retail media.
• Leads optimization & allocation of media spends throughout the year – providing recommendations for optimized media spend allocation across portfolio, fully leveraging econometrics, research, and competitive insights to develop media guidelines for the cluster.
• Conducts deep dives in specific media challenges & facilitates the implementation of media innovations - main point of contact for all media related questions in the cluster.
• Analyzes partnership KPI performance across internal and external partners, to identify key areas of optimization.
• Maximizes the collaboration with our media agency, serving as the connecting link between brand teams and media

• agency for all brands, driving ongoing optimization of processes and ways of working by monitoring performance and providing feedback - scope planning and operations, including the overall deliverables roadmap & timelines.
• Collaborates with CBI to define & implement learning agendas across core partners and scale and cascade pilots and insights. Engages partners in alpha and beta opportunities where there’s potential to scale.
• Deploys best practices and guidelines for media and content, helping to ensure consistency and quality across campaigns.
• Manages the relationship with Cluster Transcreation Agency (content) in close collaboration with brand teams. Ensures assets are delivered by agency and brand teams in the right format by channel so the media works as hard as possible.
• Stay abreast of industry trends and developments in advertising to ensure the company remains at the forefront of innovation.

What We Are Looking For

Required Qualifications

• Bachelor’s degree is required.
• Both Media Agency and Client-side (multinational companies) experience are required.
• Minimum of 8+ years of progressive experience, with a strong track record of business results and organizational leadership.
• Strong background on media planning principles (planning to reach/frequency requirements, ROI optimizer tools) and how to integrate into standard media planning best practices and planning operations.
• Track record of success, identifying and implementing new technologies, measuring and delivering change management and in-market adoption.
• Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.
• Demonstrated understanding of, and ability to shape data-driven media strategies, inclusive of digital and traditional channels, audience development, Brand Safety and Suitability and working with key inventory and technology partners.
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences.
• Strong creative and analytical, thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.
• Proven leadership ability to motivate and manage cross-functional teams across a matrix organization.
• Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.
• Travel up to 10% may be required.

Desired Qualifications

• Middle East media landscape understanding is preferred.
• Experience working with global internal and external partners is preferred.
• Experience in media planning and buying, including streamlining media operations and partner management, as well as the digital and media analytics to drive ROI improvement.
• Experience with Adtech and Data platforms is a plus.

Whats in it for you

• Competitive Benefit Package*
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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