Associate Director, Shopper Insights (1 of 2)

Associate Director, Shopper Insights (1 of 2)

Что мы делаем

At Kenvue, мы осознаем необычайную силу повседневной заботы. Основанный на более чем вековом наследии и уходящий корнями в науку, мы являемся домом культовых брендов, включая NEUTROGENA®, AVEENO,® TYLENOL,® LISTERINE,® JOHNSON'S® и BAND-AID®, которые вы уже знаете и любите. Наука – наша страсть; забота – это наш талант.

Кто мы

Наша глобальная команда – это ~ 22 000 блестящих людей с культурой рабочего места, где каждый голос имеет значение, а каждый вклад ценится. Мы увлечены идеями, инновации и стремление поставлять нашим клиентам лучшие продукты. Обладая опытом и эмпатией, быть Kenvuer означает иметь возможность влиять на миллионы людей каждый день. Мы ставим людей на первое место, заботимся о настолько, завоевываем доверие наукой и смело решаем – и вас ждут блестящие возможности! Присоединяйтесь к нам, чтобы формировать наше будущее и ваше. Для получения дополнительной информации, нажмите here.

Role reports to:

CBI Seg Head Business Intelligence NA

Location:

North America, United States, New Jersey, Summit

Место работы:

Гибрид

Что ты будешь делать

We are seeking two (2) experienced and visionary Associate Director, Shopper Insights to lead shopper insights, one for Self Care and the other for Skin Health & Beauty portfolios within Kenvue. These a high-impact roles that sit at the intersection of shopper behavior & analytics, category development and customer strategy. You will bring and outside-in focus and partner closely with Category Management, Customer Development, Brand Growth, and Retail teams to lead shopper understanding and translate that into business decisions to drive Self Care or Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has deep expertise in shopper insights but also a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

Key Responsibilities:

• Lead Shopper Insights responsibility for Self Care or Skin Health & Beauty segment in Kenvue.

• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go to market execution.

• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights.

• Some expertise in omnichannel shopper behavior, with ability to develop seamless, holistic shopper understanding across physical and digital touchpoints.

• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing, and promotional strategies.

• Leverage qualitative & quantitative research elements, glean insights, and embed foundational shopper understanding throughout Customer Development Org and Sales teams to directly impact strategies for brands and retail activation.

• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions.

• Identify learning needs, and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni- testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities.

What we are looking for

Required Qualifications

• A minimum of a Bachelor’s or equivalent in Marketing, Business Administration, or a related field; Master's preferred.

• A minimum of 8 years of experience in shopper insights, market research, or related field.

• Proven track record of successfully leading shopper insights for mega category in a multinational company.

• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making.

• Strong working experience with US retailers and landscape

• Experience in omnichannel shopper journeys and, specifically e-comm shopper understanding.

• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase etc.

• Strong analytical skills with the ability to interpret complex data and draw actionable insights.

• Experience in Self Care or Skin Health & Beauty is a plus.

#LI-AO1

Что в этом для тебя

$0.00 – $0.00

Это учитывает ряд факторов, включая место работы, навыки, опыт кандидата, уровень образования и другие факторы, связанные с работой.

Kenvue гордится тем, что является работодателем равных возможностей. Все квалифицированные кандидаты будут рассматриваться при приеме на работу на основе заслуг независимо от расы, цвета кожи, религии, пола, сексуальной ориентации, гендерной идентичности, возраста, национального происхождения или защищенного статуса ветерана, и не будут дискриминироваться по признаку инвалидности.